When Bentley separated from Rolls-Royce, it was FMS who were chosen to create the first Bentley Magazine.

Our brief was to generate content, both from the lifestyle and automotive genres, that would engage a younger more dynamic audience, whilst not alienating existing customers.

FMS was the publisher of Bentley’s customer magazine for a number of years. Tasked with infusing luxury into its pages, FMS commissioned original photoshoots and fashion editorial pieces, which created an excitement and liveliness to its pages.

FMS also distributed Bentley Magazine to a range of five-star hotels and utilised its portfolio of contacts and networks to ensure that Bentley Magazine was placed in HNW and UHNW strategic places.

Although the project was tendered every three years FMS successfully retained this project for over 14 years.


Bentley Motors


Customer Magazine


Print and digital media: magazine, website and social media platforms.