Raffles is the most eminent brand in Accor’s portfolio of hotels and resorts, and has historically welcomed distinguished guests, from royalty to famous writers.

FMS creates content that targets the passion points of the Raffles customer persona: the global traveller. We produce Raffles Magazine as a tribute to the brand’s legacy, one that is tethered to creative expression and long-lasting inspiration. FMS commission creatives from all around the world to contribute to its pages. The premium printed product features original fiction, photography and illustration, as well as an array of luxury lifestyle editorial.

FMS are also responsible for distributing Raffles Magazine all over the world and placing it in their high-end hotels and also in private jet centers and first class lounges.

 

 

CLIENT:

Raffles Hotels & Resorts

PROJECT:

Content creation for print magazine and digital platforms

ASSETS CREATED:

Print Magazine, Original Illustration, Original Photography