FMS produced over one million print magazines twice a year for Bang & Olufsen. The magazine was created in 13 different languages and these were delivered directly to B&O customers and to over 670 Bang & Olufsen showrooms globally as part of a lead generation initiative, FMS utilised its strategic placement programme to distribute to potential B&O customers in select locations globally. An app was developed for both iPad and Android devices and video content posted onto YouTube.