ASSET is a bi-lingual online journal, curated for American Express International Currency Cards’ partnering banks and their clients. Especially focused on providing stories with value, ASSET covers a wide range of thought-provoking topics that draw on the latest insights and invite comment from those in-the-know. Wherever partners and their clients may be based around the globe, ASSET seeks to brief this audience on more from their world and bring a wealth of ideas into their orbit.
All the content is available to read in French at the click of a button in the top right hand corner of the site.
FMS is also responsible for creating exclusive events for American Express International Currency Cards that are aspirational, inspiring and engaging for their target audience of private bankers in terms of topic and content.
In September 2021, American Express® International Currency Cards took viewers into the heart of Bentley Motors. FMS created a behind-the-scenes film that took viewers on a factory tour of Bentley Motors in Crewe, and live-streamed a Q&A with Bentley panellists Jo O’Brien, Head of Sustainability Communications, and Brett Boydell, Head of Design Collaborations. Moderated by Howard Thompson, the panel spoke about the brand’s drive toward sustainability and electrification, company comradery, as well as the most extravagant customised Bentley purchases, among other topics.
FMS created a page for private bankers to view the event remotely and ask questions to the panel. The event was then made available to view on the ASSET site.
Content creation: long form articles; original video; live-streamed events