FMS produced the Waldorf Astoria Magazine, a biannual publication covering fashion, design, art and unique experiences, for a number of years. The magazine exhibited the utmost in luxury from the unique format to the superior paper stock.
FMS introduced a new clean, fresh design for the magazine, utilising lots of white space and beautiful photography. Each article was written with the discerning traveller in mind, with content curated based on the ‘rich in life’ mindset, knowing the hotel group’s readers values time, family and lasting memories.
FMS distributed 40,000 copies of the magazine to the global portfolio of Waldorf Astoria Hotels & Resorts, and produced the magazine in both English (US) and Mandarin.
Waldorf Astoria Hotels & Resorts
Content creation and publishing: journalism, original stills photography
Print magazine, lifestyle website and social media